Counseling Theory Essay Example | Topics and Well Written Essays - 1500 words

Counseling Theory - Essay Example 177). Adlerians believe that the holistic approach automatically follows, in that if a counselor can help individuals, society as a whole will benefit. Major Concepts Holistic and Existentialist Alder’s theory will be integrated into my student counseling because it directs greater attention to the student as an individual. Alder’s approach is individualistic and as such departs from the Freudian concept that everyone can be viewed as having the same mannerisms and motivations for coping with human demands. For Alder, the individual’s response system is influenced by individual factors such as â€Å"social history† which â€Å"fashions his or her personality in a unique way† (Day 2008, p. 176). In this regard, Alerian psychology is holistic in nature and appropriate for counseling students who are developing as individuals. Students can also be influenced by peers and in this regard Alderian psychology as an integrated part of my student development counseling approaches can help the student to develop independence. Alderian psychology takes the position that â€Å"personal choice† is very important (Day 2008, p. 176). In addition to providing a potential for change, personal choice or the freedom to make choices also emphasizes that the individual is responsible for his or her own conduct although we may not always be comfortable accepting this burden. Therefore Alderian psychology is also referred to as â€Å"existential† since it targets complexities of being such as â€Å"freedom, choice, responsibility and the meaning of life† (Day 2008, p. 176). The student will therefore learn that only he/she can take responsibility for his/her conduct. Style of Life The style of life theory will be integrated into my counseling program to help the student build character. The style of life theory features prominently in Alderian psychology. It refers to those elements that direct the character and are established by the time the individual is 6 years old. These elements are virtually static and unchanging during the individual’s life time. They include the â€Å"internal sources of† an individual’s â€Å"values, beliefs, goals, and interests† (Day 2008, p. 177). Style of life will therefore play a significant role in how the individual interprets his or her own experiences. Style of life is thus not unlike the individual personality in that it is constant and influential throughout the lifespan (Day 2008, p. 177). Birth Order In order to help me understand my client student’s individual difficulties, I will integrate Alerian birth order approach to student counseling. The family’s â€Å"psychological make-up† influences the child’s style of life (Day 2008, p. 177). For Alder, birth order depicts the child’s â€Å"chronological place in the family† (Day 2008, p. 179). For instance the eldest child could be â€Å"dominantâ €  and could be the â€Å"most responsible, most conservative† and most driven to achieve (Day 2008, p. 179). This could occur as a result of feelings of inferiority after the birth of a second child. These feelings of inferiority could drive the eldest child to reassert his place throughout the lifespan. The youngest child has a tendency to be â€Å"more dependent, less responsible and socially apprehensive† (Day 2008, 179). Likewise the second eldest child is not as conservative as the eldest child this can be a result of the fact that parenting is looser upon the birth of a se

Herborist on Their Next Step of International Expansion Essay

Herborist on Their Next Step of International Expansion - Essay Example Strategic Planning of global expansion of Herborist in the Russian market Foreign participation is increasing its share in the Russian market, and the personal care products which were imported in the past century is manufactured in the Russian territory as the companies are opening up their subsidiaries to grab the maximum opportunity in the Russian market. The consumer market is the key growth driver behind the growth in the Russian market. The large urban population base of the country is the factor that has led to such vast growth in the cosmetics and retail sector in the Russian market (Kumar and Steenkamp, 2013, pp.123-124). It is the ninth largest consumer market and is estimated to become the worlds fourth biggest and the Europe’s largest consumer economy by the end of 2020. The market has different income level consumer segments and comprises of sophisticated and changing consumer trends. The largest share of population belong to the elite class who spend lavishly and have exotic taste, this makes it a great opportunity for the foreign companies to directly export their products in the Russian market (Frey, 2004, pp.76-77). The cosmetics market has shown a sustained growth over the years in the Russian market and has not been impacted by the economic downturn of the country in 2008-09. There has been a considerable rise in the high quality product in the market with a 14% growth in the cosmetics and personal care market (Handlechner, 2008, pp. 45-46).